Email your guests by segment, attach a coupon, and see who redeemed it

Most restaurant email marketing means exporting a list into a separate blast tool that has no idea who's a regular, who's slipping away, or whether the coupon you sent ever got redeemed. Opero closes that loop. The guest database your POS, kiosk, and loyalty already build is the audience, so a campaign targets people by how they actually behave — regulars, lapsed guests, top spenders — attaches a coupon that redeems back through the register, and reports how many redeemed and the discount value those redemptions carried. Email delivers today; every send is consent-checked before it goes out.

Email that reaches guests who opted in

A campaign is composed right in the admin — a name, a subject, and the message body — and sent to a guest segment. Email delivers now. What makes it safe to send is the consent gate: every recipient is re-checked at the moment of dispatch, so an unsubscribe that lands mid-send is honored and a guest who opted out is never emailed. Email follows an opt-out model — a known guest with an email who hasn't unsubscribed can receive it — and every message carries a one-click unsubscribe link and your restaurant's postal address in the footer, the way marketing email is required to.

• ✓Compose an email — name, subject, and body — and send it to a chosen guest segment
• ✓Every recipient is consent-checked at send time, so an opt-out mid-send is respected
• ✓One-click unsubscribe and your postal address are on every email automatically (CAN-SPAM)
• ✓The send is idempotent — a double-submit or a retry never emails the same guest twice
• ✓A per-guest delivery ledger records who was sent, skipped, or failed, and why

Eight segments, straight from who actually comes in

You don't build audiences by hand — Opero derives them from the visit history the order pipeline already tracks: how many times a guest has been in, when they were last seen, and what they spend. Pick one of eight built-in segments and the composer shows you how many marketable guests it resolves to before you send. The segments are grouped so they read like a decision, not a filter language:

• ✓All guests — every marketable guest on the list
• ✓New / one-time guests — one visit so far, a nudge back for a second
• ✓Regulars — five or more visits, your frequent guests
• ✓Active — seen in the last 30 days
• ✓Slipping away — quiet for 30 to 60 days, win them back before they lapse
• ✓Lapsed — 60+ days since their last visit (or never back)
• ✓Top spenders — $250 or more in lifetime spend
• ✓Big checks — averages $75 or more per visit

Because the segment resolves off live guest columns, a "lapsed" campaign you schedule reaches whoever is lapsed on the day it fires — not a stale snapshot from when you wrote it. And the preview count you see in the composer is computed the exact same way the send resolves recipients, so the number you're looking at is the number who'll actually get it.

Attach a coupon, and every guest gets their own code

A campaign can carry one of your active coupons. Drop a {{promo_code}} token into the subject or body and Opero fills it in per recipient at send time. You can attach a single shared code for the whole blast, or a coupon set to mint a unique code per guest — so each recipient gets their own one-time code that ties their redemption back to them and to this exact campaign. The coupon has to be active to attach, because its codes have to actually redeem when a guest walks in and tries them.

• ✓Attach any active coupon to an email campaign — percentage or amount off
• ✓A {{promo_code}} merge token is personalized into each guest's email
• ✓Shared-code mode sends everyone the same code; unique mode mints a distinct code per guest
• ✓A unique code links each redemption to the guest and campaign that drove it
• ✓Coupons themselves are on every plan — Starter and up — even before you add campaigns

Schedule it, or send now

Write a campaign now and send it now, or set it to go out later — anywhere from a minute ahead to 180 days out. A scheduled campaign fires on its own; the audience is resolved at fire time, so it reflects who's marketable then, not who was marketable when you composed it. Change your mind before it goes? Cancel it while it's still scheduled. And if a send is ever interrupted mid-blast — a timeout, a hiccup — it resumes on its own and picks up only the guests it hadn't reached yet, never re-sending to the ones it already did.

Per-campaign results: sent → redeemed → discount value

This is the part a bolt-on blast tool can't do. Because the coupon redeems through your own register, Opero can show you the whole chain on one per-campaign report: how many guests it was sent to, how many were skipped (and why), how many redeemed the offer, and the discount value those redemptions carried. When you used unique codes, the report even marks which individual guests redeemed. The redemption counts and discount totals are exact — not sampled — because they come from the same orders your sales run through, not from an email tool guessing at attribution.

• ✓Delivery counts per campaign — sent, failed, skipped — with a reason breakdown for every skip
• ✓Redemptions attributed to the campaign, counted off real, non-reversed redemptions
• ✓The total discount value those redemptions carried, exact rather than estimated
• ✓Per-guest redeemed badges when the campaign used unique-per-recipient codes
• ✓A recipient list joined to guest names, so you can see who got what

Which plan it's on

Email marketing campaigns, the eight guest segments, scheduled sends, and the per-campaign results report are a Growth feature — available on Growth ($249 per location per month) and up. Your coupons and your guest database are not gated: they're on every plan, starting with the $99 Starter tier, so you can build the offers and the guest list first and turn on campaigns when you're ready to send. All plans are per location, month-to-month, on the tablets you already own — there's no separate marketing-tool subscription and no per-email or per-contact fee stacked on top.

How campaigns connect to the rest of the OS

• ✓Loyalty & CRM: the guest database — visit count, last seen, lifetime value — is the audience your segments target
• ✓Promotions: any active coupon can ride a campaign and redeem back through the register
• ✓POS: coupon redemptions happen on real orders, which is what makes the results report exact
• ✓Customers: manage your guest list, consent, and opt-outs in one place the composer reads from
• ✓AI command center: guest and campaign data sit on the same spine the rest of your reporting reads